Student Media Promo: Cocky x Zoltar

I concepted and illustrated the University of South Carolina’s Gamecock mascot cosplaying as Zoltar from the Tom Hanks movie Big as the centerpiece of a campus-wide awareness campaign. The creative direction combined humor, nostalgia, and interactivity to spark curiosity and draw attention to the University’s four Student Media Organizations: SGTV, The Daily Gamecock, Garnet & Black Magazine, and WUSC Radio.

To bring the campaign to life, I designed and produced a full suite of deliverables, including posters, flyers,
tear-offs, TV graphics, and animated web ads. The campaign also featured a large-scale interactive poster with removable tarot card takeaways, each representing one of the four media organizations; encouraging students to engage directly with the materials while discovering opportunities to get involved.

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